It's officially Amazon Prime Day, which means thousands of deals are available on OLED TVs, robot vacuums, MacBooks, smart home devices, and more.
As TechRadar's deals editor, with eight years’ experience covering the sale, I've gone through today's offers and hand-picked my favorite deals for you. I've selected best-selling products, many of which are on sale for record-low prices, from brands like Apple, Beats, Ninja, and Amazon itself.
As expected, some of today's best deals are on Amazon's own devices, with huge savings on Fire tablets and smart TVs, among others. You'll also find Apple's AirPods Pro 2 on sale for a record-low price in the US, and a very good one in the UK, and a $150 / £150 discount on the latest MacBook Air with M4 chip.
This sale lasts for four days, so you can be sure there will be more deals coming before it all wraps on Friday. But if you see something you like, don’t wait to buy it – some of these deals may sell out quickly.
Apple's best-selling AirPods Pro 2 sound excellent, the noise cancellation is top-tier, Dolby Atmos spatial audio is amazing for movies, and they even have an unlosable case, thanks to technology that points you to where it's hiding (and a speaker to help, too). In the UK, today's Prime Day deal matches the record-low for these.
Amazon Fire Hd 10 Kids Tablet (newest Gen) US: was $189.99 now $104.99 UK: was £199.99 now £119.99 If your children are of the age where they're after something a bit more capable when it comes to tech, this Fire HD 10 Kids Pro is a solid upgrade. It has all of the usual parental controls, safety features and protective features but has a larger screen, sleeker design, more features and better performance. The UK deal is on a similar model aimed at slightly younger kids.
At around half price in both the US and UK, these high-end headphones from Apple's more youthful Beats brand are seriously attractive – but it's worth noting that these deal prices is only for certain colors, so some of the funkier color options are still full price. With lossless and spatial audio, powerful ANC and both Apple and Android compatibility, these are great over-ears.
Apple MacBook Air M4 13-inch 256GB US: was $999 now $849 UK: was £999 now £849 Superior performance, minimal weight, and gorgeous looks – the MacBook Air (M4) has it all. We've got a lot of love for the laptop that has helped redefine performance in a small form factor, and with a Prime Day saving of $150 / £150, this is one of the best laptop bargains of the year so far.
The X3 is now two generations old and tops out at 5.7K video, whereas its successors can shoot 8K. However, don't write the X3 off – its still an excellent 360 camera, with the same powerful Insta360 image stabilization, 33ft / 10m waterproofing, bullet time and time shift modes, editing software and handy accessories. In our opinion, this is the best Insta360 deal in the Prime Day sales.
US: was $399.99 now $259.99 UK: was £499.99 now £309.99
The 50-inch Amazon Fire TV is the mid-sized version of the budget-friendly 4-Series range, and it's now down to its lowest-ever price in both the US and UK. The impressive 4K resolution delivers excellent clarity and picture quality for TV shows, movies, sports and general viewing. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price.
The Arctis Nova 5X Wireless is quite simply one of the best gaming headsets of the last couple of years. It's compatible with everything, has supreme out-of-the-box audio quality (which can be personalized with a neat companion app) and oozes quality. It's great value at full price, at its lowest-ever price in the US, and heavily discounted in the UK, it's a steal (no pun intended).
Ninja Doublestack Xl 2-Basket Air Fryer US, 10qt: was $249.99 now $209.99 UK, 9.5L: was £269.99 now £184.99 Ninja's clever space-saving air fryer is down to its lowest-ever price in the UK, and reduced by $40 in the US – both great deals on this popular and well-rated appliance. We scored it full marks in our review – it's well-built and great-looking on any countertop, it offers five cooking levels across two drawers and two racks, and it's available in a variety of capacities and finishes.
Shark FlexBreeze HydroGo US: was $129.99 now $99 UK: was £129.99 now £99 The Shark FlexBreeze HydroGo works indoors and outdoors, weighs under 2.1kg, and can deliver up to 20m of portable airflow. It’s easy to carry, and has cooling technology which produces ultra-fine droplets for a refreshing mist. With up to 12 hours of cordless run time you can use it just as easily by your bed as you can on the front porch or in the garden. Get it today for its lowest-ever price.
